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KEYNOTE SPEAKER | LIVE TV HOST | AUDIENCE CONNECTION EXPERT
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CONNECTION BEATS
THE ALGORITHIM

4,500+ LIVE TV APPEARANCES | $1B+ IN SALES
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PEOPLE DON’T
BUY PERFECT.
THEY BUY REAL

4,500+ LIVE TV APPEARANCES | $1B+ IN SALES
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GREAT BRANDS
FEEL HUMAN

4,500+ LIVE TV APPEARANCES | $1B+ IN SALES
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15 YEARS ON LIVE NATIONAL TV.
4,500+ BROADCASTS.
$1B+ IN PRODUCTS SOLD.

THE LESSON:
PEOPLE CONNECT WITH WHAT FEELS REAL.

In a world chasing algorithms, Craig teaches the human side of attention, influence, and connection. His presentations help audiences communicate more clearly, connect more deeply, and create short-form messages that break through quickly in crowded markets.

Craig Smith helps audiences understand why authentic communication still wins in a world overloaded with noise, content, and automation. His presentations blend storytelling, audience psychology, and real-world experience into practical strategies people immediately connect with and remember.

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KEYNOTE SPEAKER

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WORKSHOPS

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LEADERSHIP EVENTS

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CONFERENCES

What Audiences
Take Away

Connection. Influence. Trust.

Connection
Beats
The Algorithm

Anyone can grab attention for a second. But turning a stranger into a customer — and a customer into an advocate — takes something AI can’t generate: a story that feels true. Craig spent 15+ years closing on live television, in real time, no second takes. Now he teaches your team the same system.

The Sales Performance Speaker

Who Lives It on Live TV

A framework your team will actually use — not another talk that fades by Tuesday

 

The psychology of trust — why customers buy the story before they buy the product

 

Real differentiation in the AI era — what no model can manufacture for your brand

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Signature Keynote

Brands that trust Craig

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DELL
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Brands that trust Craig

SAMSUNG
ABC
ASUS
DELL
BEATS
CBS Mornings

Brands that trust Craig

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ABC
ASUS
DELL
BEATS
CBS Mornings

01

A Storytelling System That Sells

The exact framework Craig uses to

generate millions in on-air sales —

adapted for your team’s pitches,

messaging, and brand conversations.

02

The Authenticity Advantage

In a world drowning in AI content, the brands and people who win are the ones who connect like humans. Learn to be unmistakably real.

03

IMMEDIATE IMPACT

Not theory — specific messaging

shifts your audience can implement

immediately. Craig’s talks leave

people with a to-do list, not just a feeling.

PROGRAMS

THE STORY BEHIND THE SYSTEM.
HOW GREAT FRANCHISES BUILD
COMMUNITY.

For franchise audiences. How do the brands people love create loyalty no discount can buy?

Craig unpacks the storytelling mechanics behind the most trusted franchise names — and shows operators how to apply them.

CONNECTION THAT DRIVES
RESULTS SALES PERFORMANCE WORKSHOP.

Craig’s live TV sales framework applied directly to your team’s real scenarios. Participants leave with rewritten messaging, a personal story structure, and the confidence to use both.

WHO BOOKS CRAIG

  • Sales teams who need to connect, not just pitch

 

  • Franchise brands building consistent community across locations

 

  • Marketing teams seeking real differentiation in the AI era

 

  • Entrepreneurs who need their story to do the heavy lifting

 

  • Conference organizers who want takeaways, not just applause

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